Let's do the math! Baby Boomers have, on average, a retirement savings of $88,000. 1% of that is $880. There are approximately 65,000,000 Baby Boomers. 1/10,000 of that number gives us 6,500 Boomers. $880 X 6,500 = $5,720,000. The current exchange rate is 1 BTC/$4.80 USD Therefore, $5,720,000 equates to 1,191,666.67 BTC, or about 15% of all coins currently in circulation.
Granted, as more and more Boomers lock in $880 worth of bitcoins, the price for coins will inevitably start climbing, thus allowing the early Boomers who purchase more leverage.
I think this can be explained to a Baby Boomer a lot easier than one of those damn gold prospectuses.
Here's what I would do. Place a one page Bitcoin Prospectus and a glossy, multi-paged Gold Prospectus in front of a Baby Boomer. If the Bitcoin Prospectus is written well and read first, the Baby Boomer should go with that option without even flipping a page of the Gold Prospectus. To hedge your bet that this will happen, have an image of a model on the cover of the one page Bitcoin Prospectus, and an image of Ben Bernanke on the cover of the Gold Prospectus.
~Bruno~