does the original terms say the terms can be changed at any time or that we would be viewed as a buisness?
- Their T&C as of 9.2.2014 stated UK customers pay added VAT (on final payment). We are not business, that's absolutely clear.
Offtopic, even KnC may have difficulties to defend their claim that all customers are businesses in court, as many have paid VAT and no proof was asked for.
Just to clarify in the UK if businesses are VAT registered then they can add VAT to an invoice regardless if you are business or personal customer. Obviously if you are a business customer and are also VAT registered it is to your benefit as you can claim this VAT back. If you are not a business or are a business but not VAT registered you are unable to claim this back.