Woops, I meant to add the price and forgot. I have updated the post with price.
tl;dr = $599.99
For those wondering, I am an independent hardware reviewer and not affiliated with Biostar in any way.
It's great to see Biostar responding to feedback in this thread. My hope is that they take our feedback and make something that puts all the pre-order ASIC manufacturers to shame.
They have the technology. They can rebuilt it.

That's 25$/GHash then. Current generation of miners is 1-3$/GHash. No one will buy this device. I wonder what's the point of taking it to market. Probably the increase in difficulty was not taken into account when calculating the business case for these. But still, I am curious about the next gen. Hope it'll be 28nm technology with a competitive price tag.