I have been telling this already so many times before, please threat an AltCoin just as a Company!
In regular company's there is a business vision, that is supported by long term and short term goals. Make those clear to everybody, then there should be roadmap that has "projects" on it. These projects of course should be linked to the goals so everybody can see where this coin is heading.
I do see it's difficult to create this, however currently this is too less or fragmented information in my view.
Anyway besides this, seems like this coin also fell to the P&D shit that most coins have had to deal with. It's also funny to see how some people just control the whole market, they seem to be pumping a certain coin and then dump it. This works in their benefit on 2 ways, first is simple as they generate profit and secondly they can decide which coin loses it "momentum". Like the case is / was with VeriCoin, was gaining trust from so many people and for the past week it's been dumped as a whore with a STD.....