It's not bait-and-switch at all; he explicitly tells you there will be fees in the top post of this thread. You're asking to get exchange rate prices with zero fees. He's absolutely correct; you can only get those at the actual exchange - and even then, you will get charged fees.  I know Coinbase charges 1% or 2%; and I'm sure other exchanges do too.  If you want to buy at the actual exchange price from BB, then the seller must be selling at a negative profit - he will receive less than the exchange price once you account for the BB fee!

The per-seller profit is something that changes, well, per seller. One seller may want 10%; another may be happy with 5%; and as I said, I've bought and sold at 0% before. As others have pointed out, it's up to you to decide whether the offer available when you're looking to buy is worth it for you.