From the key sub and what I have gathered here this seems to be the story line.  Correct me if I'm wrong.  It was talked up early.  Took off for a short time.  Rogue Dev and others fudded it back down. It survived.  Still holds steady.  Many of the Devs at Key are also involved here.  Feet up, drink in hand, awaiting the mindfox bomb.  All in due time