WIN 3,000 Brand New I/Ocoins ! With our fantastic and cunning scavenger hunt!

FIRST PUZZLE!

http://i.imgur.com/OczMKBr.jpg

Clue: Frankie says every person needs to do more of this !

The word to be solved is all in upper case.  Try and figure out which word this picture reveals !
The first letter of this word will be your first letter to the prize pass-phrase !


NOTE: There will be one picture/puzzle/riddle posted here for 14 days !
The winner will be the first person to message us here with the correct 14 letter and number pass-phrase!

Good luck!