well... first of all only the annoncement made you use this account for the first time in 3 months (when it was used for some free IPO)
So it brings back the fake accounts and trolls, yay.

You cannot "use" it and it does not directly add value, but it draws attention already before anyone has seen it... and had you read the whole post you'd know that this is just a small part of what Jabulon has been doing...