You have to be really ignorant with no researching and knowledge to fall for phishing sites, e-mail spam etc...
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Most scams are very obvious. But there were some pretty elaborate scams, never forget that
True. Pretty knowledgeable people have fallen prey to scams as well.
Yes, coinlenders, Mtgox, pirate and bitcoinica. All very deceptive scams.
Pirate was clearly operating an obvious ponzi, while gox was having USD withdrawal problems for months before getting down...