I think Alex Jones' role is to gather up the ignorant, patriot prepper community and soften them up for his survival products.  Dude's making a mint.

This is good for bitcoin, however, not a huge thing but good because his audience is huge.  So if just some of them buy some bitcoin that is very, very good.

BTW, he has put bitcoin off as long as he could because the owner of his network, Ted Anderson, owns Midas Metals, a gold bullion company.  Sort of like the Steve Schiff thing.