It would be hilarious if they posted an [ANN] thread on the altcoin announcements board and was met with the usual accusations of "SCAM!" and "PREMINE!".

is this good or bad for bitcoin? i'm not really sure.
Anything that gets more people into cryptocurrency should be good for bitcoin in the medium-to-long term because it's increasing the number of people open to using bitcoin. These regional competitors are unlikely to take market share away from bitcoin due to network effects. Bigger pie, same percentage slice for bitcoin.
a.k.a. the Dogecoin effect.