It's the proof of concept that is so intriguing. This is a revolutionary step in crypto, and if it is demonstrated, it tosses away all the anon gimmicks that have been used before to differentiate in the market.
This is a no brainer.
What is crazy is there is only enough coins for about 100 people to get profit sharing, really much much less when you factor in everyone else rushing to buy. This could potentially be one of the fastest rising coins in history aside from Doge or LTC.