I think that the alt market is so fckd up that people really do not care about ANY features of ANY coin. There is only one thing that matters. Where's the btc volume. Even if you have a coin without anything released and no features implemented at all, the volume is where the people go. Take Crypt as an example (sorry for this example). It had nothing to offer or implemented yet but it did reach more than 5000 btc volume on Mintpal. Why?

Same thing's happening here now. People went to XCloudCoin today. Another coin tomorrow. And another one next week. KEY has the potential to go up a lot but it needs to attract volume. How? I don't know. Depends on what's coming. Still watching this one.