Although not classified as an asset, I believe they also stated they will rent mining rigs, or mine ninja launches ... and the ICO money they took in is obviously an asset too. It's an awful lot of coin that could be spent on new coin features + other assets. They can't list what they buy with that ICO money until they actually get it, of course -- which will be listed in a public ledger and needs to be approved by Poloniex.

I wouldn't expect to get rich from the asset payouts, but I'd look at it sort of like a mining contract. Expect at least something from it, which is more than most coins provide.