They will lose money only if they panic and sell everything. We have already told everyone the 15 BTC from IPO is being used only on the game.
If you all want so much to be on Bittrex right now, we can pay those 3 BTC. But when we release the game, donations will be needed for a good server which can handle a lot of connections. Investors call!.
About the game, it will have a lot of meaning, since it's the big feature of this coin. If people get out now, they will come back in a month .