First you plan, then you talk, then you publish a whitepaper, then you write code, then you release. Not the other way around.
Nope. First you research, then you code, then you explain it to everyone (via a scholarly paper and other means).
Invert this order and you'll facilitate the creation of innumerable P&D coins that the general public will have a hard time distinguishing from the quality projects. And this hinders the entire altcoin phenomenon.
To not lend support to XC's way of doing things is, in effect, to lend support to an awfully unethical environment composed mostly of scams.