I asked that during its initial ICO thread, before they lowered the price and sort of redid things.

Basically storj is decentralized storage. While CLD is a regular cloud storage company using crypto as a form of funding + as a way for users to purchase storage space. Very different things... sort of like if dropbox simply made a dropbox coin where people could pay for storage using said coin. Which makes me wonder why people are going so crazy about this ... overlooking the pump/dump group behind the price rise, that is. Some iffy people promoting this coin, so consider it a red flag.