I expect it will be, but it won't happen overnight. I am not sure they even have access to the ICO funds yet (remember Polo needs to give them out, all purchases go on a ledger and so on).

And even after they obtain more assets, whatever they earn from them will take a bit of time too. So it's not like tomorrow they buy up and three days later they have a ton of btc to spread about to everyone. It's like a dividend ... they sort of need the money to buy the stock before they can even give out the dividend.

I like the idea of them using some of the ICO money on coin features though. I mean, in the end, this thing is supposed to be a currency of some sort. Otherwise folks should have just invested in mining contracts or a mutual fund.