I agree with you 100%. The double edged sword is that Litecoin is tied to Bitcoin, for better or for worse.
Stop with the connection propaganda. It worked well to suck up the noobs who were getting into crypto. Litecoin is not a brother/sister/orphan/silver or anything to do with bitcoin as markets are evolving.
Innovate or get left out.
http://www.coindesk.com/litecoin-price-decouples-bitcoin-slump-continues/