Everyone and their hairdresser is now aware of bitcoin...
I ask at least one cab driver every week whether they have ever heard of bitcoin, and have done for the past year. Keep in mind that these people are overwhelmingly recent immigrants who make regular remittances to family overseas, a first-order use case for bitcoin, which would save them as much as 10% on transfers of thousands of dollars each year.
Exactly one has ever heard of bitcoin.
I have met exactly zero people that have heard of bitcoin. Granted, I don't get out much. But it still brings home just how early this is in the adoption phase. Crazy. I will be financially set free before the overwhelming majority of people catch on, and yet I thought I was somewhat late to the party. Amazing times ahead!