What am I missing, other than optimism?
There actually aren't cheaper ready assembled units for sale and FC has stated a 15-20% total network self mine goal. The market is incredibly thin so if you don't already have shares, your only hope is to knock a few straggling weak hands loose.
Good luck!
edit... link
https://bitcointalk.org/index.php?topic=735728.msg8311953#msg8311953