The only thing that would get people really excited is if we were to get real anon like Dark, XCurrency, and the Cryptonotes have or are working on. We can't compete at that level right out of the gate and it would be foolish to try. We can add anon later when it is open source. I really don't think we should be focusing on anything right now other than a good investment strategy for the ICO funds.
Well, cryptonote is opensource. Dark.. not yet, but should be soon. There are other ways to go too, like tor or stealth addresses. With the funding they have, I think people may be looking at this the wrong way. The team could look into adding anon now PLUS buy assets PLUS do other stuff as well. They have enough resources money-wise to do several things at once, if they wanted to.
If it was me, I'd get a multipool going + create a stabilization fund to add some buy support (just not a giant buy wall). And at least look at adding some new coin features, even small ones that may be quick to add ... just to show investors new things are being added. Then I'd say they should look at getting on Bittrex + other exchanges.