Well yes, the idea behind is pretty good in my eyes. But at the moment - as you said - it's a lot of text. Price won't follow text, as most "investors" here don't read what they are investing into. They are blended by catchy buzz words and by quick bucks.
Most of the ideas proposed aren't implemented yet. And marking is not possible yet. So if price was much higher, it was certainly a hype. At the moment BTM it is not hyped in my eyes. Yet it is not deadly cheap either.
Even though I can see coinsolidation's dedication for the project, at the moment he is the key factor in this. BTM lives and dies with him. So it's still a huge risk.

I hope you don't get me wrong! I am holder of a few BTM and a supporter of this project and will buy more when time is right.