why this coin is so struggling in the exchanges?
This group of buyers is bottom-fishing. Unfortunately, with the hash-rate more than double (resulting mined coins halved) since the last price rally and the last few days of BTC big slide (BTC is USD510 now), it becomes a money-losing business to mine even with the slight increase in price. When miners start to realise the current exchange price cannot cover their costs, they will ask for a higher price.