Semantics. Apple succeeded with the message of 'Simplicity' with their entry to the smart phone world so that your grandmothers and kids in kindergarden can use their iphones and ipads.

Pretty sure the devs just meant it in the way they are packaging PND so it is mainstream friendly, and not necessarily mean "featureless". "There is a need to rethink the current approach to the design and marketing of digital currencies in order to achieve a global mass appeal." This statement from their official announcement is something that I'm sure that anyone tried spreading the crypto gospel around to their friends and family will understand. Crypto at its current state only appeals those that are tech inclined.

We definitely need simplicity if crypto is to go mainstream. The real question is, what is the PND dev team's take on this? Will PND be the one that the mainstream can easily get into? I for one, am waiting patiently for 14 more days to see the results and their take of their design and marketing of digital currencies.

http://www.theguardian.com/money/2012/jun/15/secret-apple-success-simplicity