Sorry to sound negative, but by calling it "simple" isn't it really just masking the fact that it doesn't have as many features?
I do not know why anyone needs "bells and whistles;" having a coin that is not having troubles makes more since to me. Having extra stuff to make a coin better does not mean anything if the coin keeps forking, keeps getting dumped by devs, or any other thing that brings a coin to a dead halt. The PND devs are trying to avoid those scenarios and developing a coin that can appeal to normal everyday users, those that just want a coin that works. We will all find out August 30th. I myself am getting pretty excited about what the devs bring to the table; will it change the crypto world, that remains to be seen, but I am happy that someone is trying and not just trying to scam others.