A lot of people don't trust or respect the Anon branding.  My personal view is indifferent but I do admire some of their work.  Although there is a lot of uneducated and ignorant people waving that mask around even if it is with the best intentions.  Using official Anon branding may backfire, but it could also pay off if you get a lot of their hardcore supporters onboard with this project.  I've mentioned Anoncoin to a few of my hardcore crypto friends for a good while now and some of them are really put off by the fact that Anoncoin uses the official Anon branding.