Sorry to sound negative, but by calling it "simple" isn't it really just masking the fact that it doesn't have as many features?
You and I have (probably) been active in the crypto world for some time, we understand how cryptocoins work, how they can be used.
Now imagine you having to explain it to your grandmother, or even your parents, then suddenly it becomes a lot more complicated doesn't it?
What we aim for is to have the coin spread far beyond the small cryptoworld into the real everyday world. A magical place where your mother can go to the supermarket and pay for her groceries with our coin.
To be able to achieve that, you have to make it simple and easy to understand.