Is this what they mean when they say Bitcoin can never be used for micro transactions?
While 9 pennies is a hell of a lot better than 30 pennies +2.9% found with many traditional merchants your concern is somewhat valid and we should encourage lower fees for micro transactions.
https://www.youtube.com/watch?v=m2q9pItnO0U&t=17m52sAnonymous and trust less Payment channels facilitated by oracles could solve this concern.