Also as most of the successes seem to be organisations, which I guess are the easy mark, I'm lowering my organisation pledge to 5 BTC to make this sustainable. So my pledge is now 10 BTC shops, 5 BTC organisations
I agree. Shops are more difficult and also
much more important because they establish Bitcoin as a currency of exchange at a specific value. Organizations accept bitcoins for free and couldn't care less if they're worth $0.01 each or $100.
If we don't have enough success in convincing shops, we will need to focus on developing ways to make it easier for them, such as
this.