Would be great to eventually brand and name it something that promotes these aspects of its use. I love Tor and its capabilities, just hate the word Tor as it has been smeared in the mainstream. But makes sense to call it DarkTor in the present stages as it easily explains what it is.
Could call it DarkMesh or something similar so its not "Tor"
Don't call it Dark or Tor, or any combination.
Call it Web 3.0.
Average Joe and Jane will simply think there is a new internet being created. One where you are not tracked to death by those wanting to sell you something based on what you have been browsing recently or what you were just discussing on Facebook or Twitter.
If you give it a generic label resembling something people already trust, you beat the name association game of, Tor = bad, Dark = bad, DarkTor = very fucking bad.
Bitcoin has had to fight a similar problem. Its taking years and years to shake off the negative images that the media were able to cast on it.
Web 3.0 has a ready made narrative: we are pissed off with all the shit ads being targeted at us by internet giants needing to show quarter by quarter revenue growth.
We think the internet is free, but its not. We pay by allowing others access to our identities, and we don't even ask them to pay for it.
If you maintain this status, you will lose your identity because you can become a media campaign and herded to buy things at given times of they day, week, month or year.
Stop being sheep. Pay up $0.10 in DRK to use Web 3.0.
This is a very interesting idea. And one that is very easy to understand for the majority of people.
In addition to maintaining tracking privacy it could also maintain physical location of access privacy.
This would be very important for freedom and access in countries where access to the internet is restricted and is becoming illegal because of some government's fear and desire for control over the population they were meant to serve. It would give the people the power to decide for themselves what is right for themselves and their neighbours, and their neighbours neighbours, to decide for themselves what they want to learn and believe and practice in their daily lives, the power to choose to step out of the sea of lies and out of the mental controls into the other oceans that surely exist.