hmm. In my program it is all tuned to 440 hz, I suppose that's the Western standard but not the European standard. I was never aware of this difference, is it very noticeable? As far as i know there is no way to tune to 432 in the program I'm using without some crazy trick.

I don't think it's better, just preference. Actually in this example the 432 sounds slightly off-tune to me because most tuning forks are 440 hz and I'm used to that. I think it is more important when it comes to live instruments. This is something I'll have to experiment with in the future
: http://youtu.be/wiwkmNZM15g