In some articles Safello is described as a "CoinBase for Europe", but it's far away from the truth, at least in my opinion. First let's describe the features of each service, let's start with CoinBase.

This is what CoinBase have to offer:

- A secure online wallet to allow anyone worldwide store, receive and send BTCBitcoin. More info about security here: https://coinbase.com/security
- For holding large amounts they created a new service called 'Vault': https://coinbase.com/vault
- Free fees off-the blockchain trasactions between CoinBase users.
- When sending an amount equal or larger than BTC0.001 (1mBTC) they pay the miner fees.
- (For US-Residents only) BTC/USD trading.

So as you can see, CoinBase isn't just a wallet or an exchange, is much more.

What have Safello to offer:
- (For Europe Only) Bitcoin instant purchase via SOFORT banking
- (For Europe Only) BTC/EUR (And other currencies used within the European Economical Area) trading.

So basically, they are just an exchange, the only thing that make them different from BTC-e is that they support SOFORT which is not supported yet on BTC-e. And their service is only available for Europe.