I like Iris too. The DarkNet is almost exclusively for illegal purposes. Darkcoin is about privacy and civil liberties. So maybe we should just avoid "Dark" altogether.
I think this is a terrible idea. Most people can barely Computer and Internet as it is. We have an opportunity to re-define what DarkNet and DarkWeb mean, not run away from a pre-supposed definition known only to a few.
Secondly, it should maintain the branding.
I want to note that I was opposed to the "DarkCoin" re-branding from the original XCoin name. But I came around to understanding the above. DRK is wide-sweeeping enough to change definitions. "Dark" needs to no longer be synonymous with crime. DRK can make it so. That is a deeper fundamental change and Evan can make it happen with such a completely sweeping integration of functions.