Seems like a BFL/KNC move that would cause an outrage.
With what money will their customers spend on next gen hardware when they will not ROI with their current sp30's?
I haven't put any money out of my pocket this year yet I have acquired numerous miners and I plan to buy more. It's also true that I have only cashed out around 60% of my initial investment, but I can cover the rest at any time with bitcoins. I am sure that the SP30s will help me keep acquiring more hashpower without any fiat payments from me.
this story reminds me of the following anecdote:
"Potential client comes to a broker and asks why he should invest. Broker starts showing his yachts and residences.
Pissed off potential client says: "...and where are the customers' yachts?"