Boolberry is a cool name and a refreshing change from the usual *coin convention. There is no reason to change the quirky yet memorable name; the project will succeed or fail based on (market reaction to) its utility. Plus we already have a sweet logo!
The Benevolent Dictator For Life schema works for Linux, so BBR's pristine cathedral may turn out better than Monero's chaotic baazar.
It's far too early in the life of CryptoNote to declare winners and losers. Give it at least 6 months to a year before playing CZ's armchair psychologist.
Block rewards are decreasing every hour. These are the days of cheap and easy Boolberries we will look back on, and wish we'd bought more.
Well, I also voted for Rings, but I must admit that I like Boolberry too. There's nothing wrong with this name, the logo is nice as well.