This should be covered by operating costs.
You're an operating cost.
+1
Ad campaign is unnecessary - what are we doing, buying team members?
I think he should have considered making the ad campaign initially available to shareholders only. This would at least give them a little income while waiting for the dividend payments to kick in.
Yes, all of us who have signed up to the sig campaign are advertising costs. I don't feel bad about it. Problem with sig campaign is limited audience (and when posting in AM threads : preaching to the choir)
A properly managed ad campaign that targeted a larger amount of the internet and links that led to better designed sales sights would be money better spent IMO. I will still take the btc offered for my sig. If FC is smart he's using the traffic stats from this campaign to strategize for a real one soon.
I really wonder if his focus is so much on consumer sales though? He doesn't seem very good at it, maybe Chinese language internet market works differently regarding this?