Whoever ran the sig campaign is kind of an idiot....
Started skipping over higher ranked forum members because those spots were "full" instead of letting those people in and having less spots for lower members. Choosing a full member over a Hero member... when you obviously value hero members more (they are paid more) is idiotic. I tried to explain how it was stupid several times, but the language barrier prevented that.
Still have it in my sig though because, well I am a share holder... but sucks I should have gotten something for it and was passed up.
I think sig campaign is the action of someone who doesn't know what else to do. Online advertising is a field of expertise all to itself. If they wanted to do it most effectively they would hire an ad man/marketing guy, at least consult. The right PR person would probably be able to handle it. Even google adsense (!)
I get the feeling FC is so focused on his area of expertise (chip design) and so proud of his results (rightly so) that he believes the product will mostly sell itself. Engineers, sometimes to narrow of focus...
I'm of two minds regarding advertising though. It could be a huge waste of money if not done correctly. I'm no advertising guru, but concepts like maximum exposure and targeted audiences I can understand.
With that, I'm off to inhabit some other subs to spread the message around a little and hopefully earn my keep!