I think Monero has two obstacles to overcome before it permanently moves up into a higher price bracket, relative to Bitcoin.

First, Monero will need to definitively put to rest the perception -- whether accurate or not -- that Monero may have a bloat problem, in terms of blockchain size and/or memory usage.  This perception has dogged Monero from the beginning and it does Monero no favors. 

Second, Monero will need a no frills GUI -- something simple and easy, friendlier than the command line interface.  I love me a good CLI.  Many don't.

I am confident both of these issues will get addressed.   All in good time.