Let's experiment with the commercial ad. It has been added to the profile page. If it will yield some results, everybody should enjoy it. If not, it will just be removed within one month.
I installed this messanger, and what then?what I will be to the benefit
You need to subscribe to the address thats in the ad. Its actually a neat little idea, its a lottery that runs on bitmessage and the blockchain.
Along with subscribing to the bm address, send a message with HELP in the subject line, you can leave the body empty and it will respond with how the game works.