I'm sorry, but I didn't care for it.  I makes a decent ad, which I imagine was the goal, but it will perpetuate the myth that bitcoins are comparable to gold.  This is not so, and should not be repeated.  The process may be an online comparable to mining for gold, but gold is hard money.  Bitcoins are not hard money.

It's the same situation as gold and gold mining.  The marginal cost of gold mining tends to stay near the price of gold.  Gold mining is a waste, but that waste is far less than the utility of having gold available as a medium of exchange.