Guys, I have some good news. I ordered a chargeback with American express on the preorder amount and I won. I am currently proceeding with a money claim to recoup the rest of the money I paid for the order. I really advise everyone to do it, we will have a lot more weight if a lot of people do claims.

https://www.moneyclaim.gov.uk

They missed their target shipping date of the 31st of July by far. We have clearly a case to get our money back.

In my case, they even cancelled my order against my will.