http://www.newegg.com/global/uk/Info/NewsroomDetail.aspx?ID=1354&Type=3To celebrate the expansion of bitcoin payments to Canada, Newegg is also running a special bitcoin promotion for shoppers on Newegg.com and Newegg.ca. On August 26 and 27 in Canada, and from August 30 to September 1 in the U.S., Newegg customers paying with bitcoin will receive a special discount of $75 off purchases over $300 or $150 off purchases over $500.
Man... Somebody at NewEgg REALLY wanted coins...
I don't think they are that desperate for coins (they could easily buy them on an exchange). They have probably realized how much less it costs to accept bitcoin then it does to process a credit card transaction. The goal of the promotion is likely to try to get people to use bitcoin, and more specifically use bitcoin to pay for their purchases on their website.
They also are likely targeting users who are holding bitcoin and would likely not otherwise spend their money that they have tied up in bitcoin.