I knew from the start they were just selling shares like CEX, PB and others.They innitially called hashlets "miners", like you were buying a single chip of a big machine and could pick the amount of chips (miners) you want to own. They are experimenting with the market and trying to make up new names and promotions. Maybe you saw their ice bucket challenge or other funny stuff. Theres a sick guy there who got a golf cart donated by the hashtalk community. Maybe I'm just a positive guy but I like this approach. They are not stiff and this industry needs something different.
Agree with most of your points but what this industry definitely doesn't need is misleading, opaque, vague promises. If it's a financial instrument or an investment fund - say so. If it's mining - show the blocks. I don't see how any of that should be a problem for a legitimate honest business like GAW is portraying itself. But as long as they continue to publish silly marketing gimmicks instead of truthfully representing their products (remember, the "virtual software" part is buried deep in Zen TOS, the product ad still says "bitcoin miner") it will continue to raise questions.