Because they think they deserve it. "Oh, he deserves to be poor, its their fault". This along with the hope of poor people to get rich, constitute the fundamental pillar to keep the capitalism scam going.
Pretty much. Unfortunately it never dawns on most to consider why from generation to generation, the poor stay poor and the rich stay rich. Hard work? My ass. Private property allowed for rent, profit, usury. The rest is history.
And to be clear, the people I've known who would be considered "rich" by relative standards, have always been the laziest I've ever come across -- the type who couldn't be bothered to lift a finger for themselves.