Still wearing devils advocate hat:
Because josh has no clue what he is doing. His original business was providing wireless service to under serviced communities, IE out in the middle of nowhere. Designing/Building/Installing a wireless tower and running the backend servers to support those towers are nothing like crypto.
Its quite possible that josh looks guilty because he doesn't have the ability to express himself properly. He could be so nervous dealing with the public that he comes off like he does when he doesn't have anything to be nervous about.
Well if that's the case then he should be handing this off to his highly trained businessmen, and sarcastic as it may sound it's the proper way of dealing with a rapidly growing business. Owner-CEO with poor communication skills - explosive. But frankly I think he's just blowing a bubble, it's a family business with some friends perhaps, and nowhere near the scale its PR would lead you to believe. $8 million for a snazzy website and the millionaire ex-owner is still answering support tickets

. Some say that's personal touch, but it's just business incompetence and failure to delegate, if you are taking in 1/2 mil a day and are so much smarter than everyone else in crypto industry.
This is one of things that have run through my head as well. If you frequent the t-mobile forums you won't John Legere posting on there with the frequency josh does, if hes on there at all. Again, this is why its so difficult to declare gaw/zen/hashlets a definitely a scam/ponzi/etc.
Its possible that the hashlets are a ponzi with the intent of them being backed by hardware if/when they can.