Its a super strong marketing, because its an eye opener that sticks.

Ask someone if they want to know how to pay 100.000% lower fee per transaction and there is not a single person who will say no.



As opposed to "bitcoin is a decentralized..." which will turn most people of.
Maybe interests the geeks.

Another killer line was the one that Bitcoin is like a free Swiss bank account.

Lines like those can be used to create a video with a message that explains why.
Not what.