Oh, I'm sure they know. But it's just like what happened with Kodak when they ignored the potential of the digital camera, which one of their own engineers invented. A gigantic corporation that thought they were invincible and would never be threatened by such a technology in its infancy. That is, until they ended up going bankrupt decades later as a direct result of the technology they ignored and dismissed as pointless and non-threatening.

Perhaps the bankers are smarter than Kodak or many of the other corporations who have shared a similar fate in recent history, but only time will tell.