The question is why should you go for LTC at that when you have
- MYR, with several times the potential, doing real innovation, which you can buy at super low price.
- VTC, which is committed to be ASIC-proof and shipping with stealth addresses.
- Some CryptoNote coin, which are a whole new world.
All those hold more potential than LTC and you can buy them for less than LTC, besides adding something important to the mix.
- Habituation;
- Stubbornness;
- Vested interest and emotional attachment (it's hard to sell when you have to take a loss, but at some point there will be no other choice).