Ninjastic
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Board Announcements (Altcoins)
Re: NEM Official Thread - Crowdsale has begun[Updates & Discussion]
by
xtester
on 01/09/2014, 19:20:11 UTC
Cross-posting this here from the NEM forum.

Quote from: xtester
NEM Marketing Progress Update

For the past few weeks the marketing team has been pushing along with the dev team and the community to help steer NEM in the right direction. While we're at the very beginning and there's still a lot to be done, we are pleased to see NEM is slowly coming together. Along the great work coming from the dev team, the NEM brand and image is slowly emerging to be known and respected in the altcoin section.

At the moment our strategy consists of 3 simple parts:

  • Nurturing the community and finding effective ways to attract new people to NEM
  • Consolidate our brand and build marketing infrastructure(channels) to allow an effective and wide-reaching communication. Start spreading our message through all the channels we have.
  • Ecosystem/business: engage exchanges, payment processors, businesses and merchants to accept NEM and develop a relationship with them.(Planned to happen during beta, after we have a stable situation with points 1 and 2).

In the lines of the above plan here is what we have focused on:

  • Filtering and making information about NEM, clear and appealing - we are making good progress on that
  • Creating a compelling article containing the whole NEM story and spreading the word - done, please see The NEM Story
  • Pushing for the NEM logo so we can finally move on with our branding - done
  • Establishing NEM brand and image and applying it consistently across all our discussion platforms and media channels - we are making good progress on that, almost done
  • Complete threads clean-up - done
  • Sending a bi-monthly newsletter containing latest info about NEM - working as planned
  • Attempting to establish a relationship with important news outlets - in progress
  • Approaching multiple exchanges in order to get NEM listed right at or after launch - we have already approached several of them(and may already have 1 or 2 positive answers) but are still waiting for the feedback.

In addition to all that I am pleased to say that our NEM story article has received some decent traffic and has also been featured on a very important weekly altcoin newsletter(http://altcoinweekly.com/) which can be found here: Issue #37. The Vice article we've been collaborating on seems to be a good step forward, hopefully we'll have more articles like that to come.
We have been experimenting with hiring someone to do a press release and publish it across multiple news outlets to see how this would work for NEM. Here are some of the results of the experiment:

Please see this report: http://www.docdroid.net/gwik/nem-report1.pdf.html

And some more info regarding the press release:

The press release continues to receive traffic on bitcoin PRbuzz:


Press release attention on Twitter:


Digital Journal:


Baystreet:


Yahoo Finance:


CryptoCoin Updates:


Here are some other sites that are not in the report:


Please note I am still waiting for some more info regarding the press release.

One more thing: the marketing team is thinking about/preparing to attend 2 conferences. The first one will be the Bitconference in Amsterdam from 3-5 September. This will be our first conference and erkki12 will be attending to spread the word about NEM. We won't have a booth but it will be still interesting to see what response we will get.  Smiley The second one is bitcoinexpo2014. Rockethead has already approached them and maybe he will be able to speak and give and presentation about NEM there. We think conferences are the most effective ways where we get the chance to approach the big players in the crypto-ecosystem. Our target is the establish a long term, quality relationship with most important media outlets, exchanges, payment processors, and online stores/businesses/merchants.

A lot of other interesting stuff is being prepared behind the scenes but I guess you will find that out as we make progress.  Wink

Edit: I also want to emphasize the great value altnemo could add to NEM on both marketing and development side. Huge thanks goes to rockethead and makoto for taking the initiative and trying to make things happen.